Pinterest Predicts
Project Type
Packaging Design, Branding
Tools
Adobe Photoshop, Adobe Illustrator
Timeframe
January 2025
Overview
The Pinterest Predicts 2025 PR Box is a limited-edition gift created to celebrate and strengthen relationships with Pinterest’s key partners. Designed as a tangible extension of the Pinterest Predicts 2025 report, this thoughtfully curated package brings emerging trends to life through premium, trend-forward items. The box serves as both a gesture of appreciation and an immersive brand experience, reinforcing Pinterest’s role as a leader in forecasting what’s next in design, lifestyle, and culture.
By incorporating three key trend themes featured on the Pinterest website—Cherry Coded, Mix and Maximalist, and Goddess Complex—the PR box delivers a visually compelling and cohesive collection. Every element, from packaging to product selection, is designed to spark inspiration and create a memorable unboxing experience that deepens engagement with Pinterest’s brand.
Cherry Playing Cards
Cherries are subtly woven into the face cards, with bold red accents balanced by soft off-white tones.
Cherry Matchbox
Illustrated cherries feature a bright red gradient and grain texture, set against a deep cherry red background for a rich, edgy look.
Goddess Complex Bath Salt Packaging
Inspired by luxury branding, the design features elegant sun imagery tied to the Pinterest logo and a subtle gold-like finish for a refined, premium feel.
Maximalist Pattern Matchbox
Embodying bold cheetah prints and the 'More is More' aesthetic, the design contrasts yellow, green, and pink with cherry elements, while discreet Pinterest logos add playful brand integration.
PR Box Exterior Design
The box securely holds all curated items, with a gradient exterior blending colors from three themes to highlight their connection to Pinterest Predicts, and features stamp-like graphics that showcase emerging trends as a storytelling element.
Box Inclusions
Results
The limited-edition PR boxes were distributed to key partners as a holiday appreciation gift, effectively reinforcing exclusivity and anticipation. Recipients responded with enthusiastic feedback, praising the creativity and strong alignment with Pinterest’s trend-focused identity. The visually compelling unboxing experience sparked organic sharing across personal and professional networks, deepening engagement and strengthening partner relationships. Ultimately, the initiative reinforced Pinterest’s position as a trusted leader in trend forecasting.
Contact
Location
Toronto, Canada
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© 2025 by Jaimie Gonzalvo
© 2025 by Jaimie Gonzalvo